"We didn't reinvent the circus. We repackaged it in a much more modern way"

This quote by Guy Laliberte speaks to the idea of taking something that currently exists and making it better. In this case, the circus. The circus has been around for centuries, however Laliberte and his team had the ability to take the standard circus and repackage it in a modern-day method. This might imply anything from upgrading the outfits and acts to making the program more interactive and interesting for the audience. By repackaging the circus, Laliberte and his team were able to make it more attractive to a contemporary audience, while still keeping the traditional components that make the circus so cherished. This quote speaks with the concept of taking something that already exists and making it better, which is something that can be used to many different elements of life.