"We don't ask research to do what it was never meant to do, and that is to get an idea"

This quote by William Bernbach speaks to the importance of understanding the function of research. Research study is a valuable tool for collecting details and understanding the world around us, however it is not meant to be a source of concepts. Ideas originate from imagination and imagination, and research study can just offer the facts and data to support those concepts. Research study can help to notify decisions, however it ought to not be trusted to create ideas. Research is a tool to be utilized in the creative procedure, not a replacement for it. By comprehending the purpose of research and not expecting it to do more than it was implied to do, we can make sure that we are utilizing it to its fullest potential.