"We gained his operational capabilities and he gained our marketing skills"

This quote by Mercer Reynolds suggests that an effective company collaboration is one in which both parties benefit from each other's abilities and capabilities. By combining the functional capabilities of one partner with the marketing skills of the other, both parties can get a competitive advantage in the market. This type of cooperation can assist a service to grow and be successful, as each partner can bring something unique to the table. The functional abilities of one partner can help to make sure that the business runs smoothly and efficiently, while the marketing abilities of the other can assist to promote business and increase its exposure. By working together, both partners can benefit from each other's strengths and create an effective service.