"We got to know the competition very well. In the '50s popcorn made a big growth in sales. Our main push was to produce the best quality and sell in quality retail outlets"

This quote by Orville Redenbacher speaks to the importance of understanding the competitors and the marketplace in order to achieve success. In the 1950s, popcorn experienced a surge in sales, and Redenbacher's technique was to focus on producing the greatest quality item and selling it in quality retail outlets. This technique was successful, as it permitted Redenbacher to stand out from the competition and gain a larger share of the marketplace. By comprehending the competitors and the market, Redenbacher was able to develop a successful service model that allowed him to take advantage of the development of the popcorn industry. This quote serves as a suggestion that comprehending the competition and the market is important for any company to be successful.