"We have a very loyal fan base, the kind tat buys the record the day it comes out, sees every show, and that's fantastic, but what about the people who would never hear about our band?"

This quote by Pat Mastelotto speaks with the value of reaching out to brand-new audiences. He acknowledges the commitment of their existing fan base, however wonders what about those who have yet to discover their music. He is recommending that the band ought to make an effort to reach out to new individuals and present them to their music. This could be done through different marketing strategies such as social media projects, radio play, and live performances. By doing this, the band can broaden their fan base and reach a broader audience. Ultimately, this will assist the band grow and become more successful.