"We have to still develop the Ikea group. We need many billions of Swiss francs to take on China or Russia"

This quote by Ingvar Kamprad, the creator of Ikea, talks to the requirement for the Ikea Group to continue to establish and grow in order to stay competitive in the global market. Kamprad is recommending that the Ikea Group needs to invest a big amount of cash, in the form of Swiss francs, in order to have the ability to compete with countries such as China and Russia. This might be in the form of research and development, marketing, or other investments that would assist the Ikea Group to stay competitive. Kamprad is highlighting the requirement for the Ikea Group to invest in order to remain competitive and to be able to take on nations such as China and Russia. This quote speaks to the importance of buying the future of the Ikea Group in order to stay competitive and to be able to take on countries such as China and Russia.