Leadership Quote by Nguyen Xuan Phuc

The phrase “conducive environment” is politician-speak with a purpose: it sounds active while staying safely noncommittal. Nguyen Xuan Phuc is invoking the modern state’s favorite self-portrait - not as a command economy boss, not as a laissez-faire bystander, but as a pragmatic architect of conditions. The verb “create” signals agency and legitimacy: government isn’t merely regulating; it’s building the runway. “Businesses” stays broad enough to include everyone from multinationals to domestic champions, while quietly inviting listeners to hear their own interests echoed back.

The subtext is transactional. Growth is framed as something that happens naturally once the environment is right, which subtly shifts attention away from harder questions: right for whom, and at what cost? Labor rights, land seizures, environmental enforcement, and the disciplining of dissent can all be recast as “improvements” to the business climate. In that sense, the line functions as a soft shield against criticism - if the priority is “thriving,” then friction (activism, regulation, messy politics) becomes the problem to be managed.

Context matters. Vietnam’s long arc since Doi Moi has been about threading a needle: market dynamism inside a one-party political structure. A promise to make firms “thrive and grow” reassures foreign investors and domestic entrepreneurs that the state will keep the rules predictable, infrastructure funded, and bureaucracy at least somewhat leashed. It’s a sentence designed to travel well - to investment forums, party congresses, and press conferences - precisely because it’s vague enough to be read as reform without committing to specifics.