"We now assume that when people turn on the evening news, they basically already know what the news is. They've heard it on the radio. They've seen it on the Internet. They've seen it on one of the cable companies. So that makes our job a bit different"
About this Quote
The phrase "we now assume" matters. It's not just a technological observation; it's an editorial posture shift. Assumption becomes strategy: stop treating viewers as blank slates and start treating them as participants in a rolling information stream. That reframes the evening news from being a conveyor belt of facts to something closer to an interpreter, a curator, a synthesizer. "Our job" isn't to be faster than the web. It's to be better than it: to impose narrative order, to add verification, and to explain why a story matters beyond the headline.
There's also a subtle note of institutional self-defense. Calling the job "a bit different" downplays the existential threat. It's diplomatic newsroom language for a tectonic change in media power: the audience has options, the gate has holes, and trust has to be earned through context, not simply inherited through airtime. In Schieffer's mild cadence you can hear a profession trying to pivot without sounding panicked.
Quote Details
| Topic | Internet |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Schieffer, Bob. (2026, January 17). We now assume that when people turn on the evening news, they basically already know what the news is. They've heard it on the radio. They've seen it on the Internet. They've seen it on one of the cable companies. So that makes our job a bit different. FixQuotes. https://fixquotes.com/quotes/we-now-assume-that-when-people-turn-on-the-44417/
Chicago Style
Schieffer, Bob. "We now assume that when people turn on the evening news, they basically already know what the news is. They've heard it on the radio. They've seen it on the Internet. They've seen it on one of the cable companies. So that makes our job a bit different." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/we-now-assume-that-when-people-turn-on-the-44417/.
MLA Style (9th ed.)
"We now assume that when people turn on the evening news, they basically already know what the news is. They've heard it on the radio. They've seen it on the Internet. They've seen it on one of the cable companies. So that makes our job a bit different." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/we-now-assume-that-when-people-turn-on-the-44417/. Accessed 12 Feb. 2026.


