"We now assume that when people turn on the evening news, they basically already know what the news is. They've heard it on the radio. They've seen it on the Internet. They've seen it on one of the cable companies. So that makes our job a bit different"

In the quote by Bob Schieffer, he resolves the developing landscape of news intake and its implications for news broadcasters. Schieffer highlights a fundamental shift in how audiences engage with news in the modern age. Traditionally, television news, specifically throughout the night, acted as a main source of details for the general public. Individuals would tune in to get the day's top stories, counting on the broadcast to keep them notified.

Nevertheless, Schieffer points out that this dynamic has changed significantly. With the introduction of varied media platforms, audiences are no longer reliant entirely on the night news for information. People have access to a range of info sources throughout the day, such as radio broadcasts, the internet, and cable television news channels. These sources provide consistent updates, enabling people to be constantly informed about existing events.

As a result, by the time viewers sit down to view the evening news on tv, they are likely already knowledgeable about the main headings and considerable stories. This change necessitates a shift in how the news exists. Broadcasters comprehend that simply reporting the news, as in the past, is inadequate. Instead, their function has become more about offering context, analysis, and much deeper insight into the newspaper article that audiences are already familiar with.

This shift makes the task of news broadcasters "a bit various", as Schieffer puts it. They must now concentrate on adding worth to the info that is already offered to the general public. It includes offering expert insights, extensive background analysis, and checking out the implications of existing events in such a way that engages and notifies viewers on a deeper level. Essentially, the standard model of news broadcasting is being improved to satisfy the needs of an audience that expects more than simply the standard facts. In a world filled with information, the analysis and analysis of news become essential, offering audiences with not just the "what" however the "why" and "how" of the newspaper article shaping their world.