Famous quote by Robert Iger

"We really believe that Walt Disney is a very able company with great depth and a great set of franchises"

About this Quote

Robert Iger’s words distill a strategic thesis about Disney’s advantage: disciplined capability, institutional depth, and world-class intellectual property. Calling Disney “very able” emphasizes execution rather than mere brand aura. It points to a culture that can shepherd ideas from creative spark to global distribution, align storytellers with operators, and integrate marketing, technology, and merchandising into a reliable engine. Ability here is the craft of turning imagination into scalable businesses.

“Great depth” speaks to resilience and breadth. Depth means a bench of creative talent across animation, live-action, television, and Imagineering; operating expertise in theatrical distribution, streaming, parks, and consumer products; and a leadership architecture capable of coordinating complex, multi-year franchise roadmaps. It also implies a diversified revenue mix and global reach that can absorb market shocks and pivot toward new platforms without losing narrative cohesion. Depth is the difference between riding a single hit and sustaining a portfolio through cycles.

The “great set of franchises” captures Disney’s flywheel. Franchises like those from Disney Animation, Pixar, Marvel, and Lucasfilm are not isolated hits; they are narrative universes with extensible characters and settings that support films, series, attractions, games, and merchandise. Their strength compounds when stories are curated carefully, refreshed with new voices, and expanded across formats without diluting core identity. Franchises are both creative canvases and strategic assets, enabling predictable investment, long-tail monetization, and multi-generational relevance.

Iger’s assertion functions as a message to investors and employees alike: Disney’s moat is not nostalgia alone; it is institutional capability applied to enduring IP. It acknowledges the demands of the digital era, streaming, global fandoms, real-time feedback, while expressing confidence that the company’s processes and people can steward beloved worlds responsibly. The statement sets a standard: quality first, synergy second, longevity always. It frames Disney’s growth as a matter of stewardship and discipline, ensuring the company’s stories remain culturally central while the business remains structurally strong.

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USA Flag This quote is written / told by Robert Iger somewhere between February 10, 1951 and today. He/she was a famous Businessman from USA. The author also have 6 other quotes.
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