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Humor & Life Quote by Rowan Atkinson

"We still have a tradition certainly in English television; it's faded a bit in the last five years, but we still have a tradition where the important thing is the quality and the challenging nature of the programming"

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There is a sly defensiveness tucked inside Atkinson's praise of English television: a comedian best known for broad physical gags is staking a claim for seriousness, for a culture that still wants to be judged by its standards rather than its ratings. The line is built around a fragile reassurance - "we still have" - repeated like a hand on the railing. It implies a drop: something has been slipping, and everyone in the room knows what he means without him naming it.

The context is a media ecosystem that, over the last decade, has tilted from public-service ideals toward market logic: streaming economics, safer commissioning, the gravitational pull of global formats, and a risk-aversion that turns "challenging" into a liability. Atkinson isn't just nostalgia-posting for the BBC; he's making a tactical argument about national identity. British TV, in this framing, isn't merely entertainment. It's a civic artifact, historically tasked with educating, provoking, and occasionally irritating the audience into attention.

His wording also smuggles in a critique of cultural taste-making. "Important" sets up a value hierarchy: not what sells, not what trends, but what tests the viewer. "Challenging nature" is a polite euphemism for work that doesn't flatter you - shows that demand patience, moral discomfort, or intellectual effort. Coming from a comic, the subtext is sharper: comedy itself can be a form of challenge, and a culture that stops commissioning difficult work doesn't just lose prestige; it loses its nerve.

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APA Style (7th ed.)
Atkinson, Rowan. (n.d.). We still have a tradition certainly in English television; it's faded a bit in the last five years, but we still have a tradition where the important thing is the quality and the challenging nature of the programming. FixQuotes. https://fixquotes.com/quotes/we-still-have-a-tradition-certainly-in-english-4823/

Chicago Style
Atkinson, Rowan. "We still have a tradition certainly in English television; it's faded a bit in the last five years, but we still have a tradition where the important thing is the quality and the challenging nature of the programming." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/we-still-have-a-tradition-certainly-in-english-4823/.

MLA Style (9th ed.)
"We still have a tradition certainly in English television; it's faded a bit in the last five years, but we still have a tradition where the important thing is the quality and the challenging nature of the programming." FixQuotes, https://fixquotes.com/quotes/we-still-have-a-tradition-certainly-in-english-4823/. Accessed 2 Feb. 2026.

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Rowan Atkinson (born January 6, 1956) is a Comedian from England.

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