"We took our eye off the ball as a company"

This quote by Bill Ford is referring to the company's lack of concentrate on their core business. It indicates that the business was sidetracked by other activities and not paying enough attention to their primary objectives. This might be due to a variety of factors, such as a lack of resources, a lack of direction, or a lack of inspiration. It could likewise be because of an absence of communication between departments or a lack of understanding of the company's objectives. Whatever the reason, it is clear that the business was not paying enough attention to their primary objectives and this had a negative influence on their efficiency. This quote serves as a pointer to business to stay concentrated on their core organization and to not get distracted by other activities.