"We're going to develop - what we want to do is to provide the viewers with what they want from CNN and that is the news. So when people tune in, they'll get the latest news, but they'll also get the biggest story of the day in depth, as CNN does so well"
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Connie Chung’s statement outlines a clear vision for the purpose and programming strategy of CNN. The main objective she expresses is meeting the demands and expectations of the viewers by focusing on delivering the news. The emphasis on "what they want from CNN and that is the news" suggests a deep understanding that audiences view CNN as a trusted news source, and maintaining this reputation is central to their mission. This is not just about reporting on routine events, but about consistently providing timely, up-to-date information as events unfold. By stating “when people tune in, they'll get the latest news,” there is a promise of immediacy and relevance. Viewers can rely on CNN to keep them informed with the most current updates available.
However, Chung also acknowledges that delivering headlines is not enough on its own. She stresses the importance of depth of coverage, particularly regarding stories that have significant impact or widespread attention. The phrase "the biggest story of the day in depth" indicates a dual commitment: not only will CNN cover the essential news, but it will also explore major events with thorough analysis and context. By emphasizing depth, Chung is positioning CNN as more than a simple broadcaster of news flashes, but as a network that helps viewers truly understand complex events, trends, or crises.
She further asserts that delivering in-depth coverage is something "CNN does so well", evoking a sense of pride and confidence in the network's capacity for comprehensive journalism. The statement works both as a reassurance to loyal viewers and as an implicit standard of quality for her colleagues, reinforcing that depth and accuracy are what distinguish CNN within the competitive landscape of news media. Overall, Chung is expressing a commitment to uphold journalistic integrity by continually providing timely, substantial, and reliable news coverage, which serves both the audience’s needs and CNN’s own standards.
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