"We're obviously going to spend a lot in marketing because we think the product sells itself"

Jim Allchin's quote suggests that the company he is connected with has a great deal of confidence in the item they are selling. They believe that the item is so excellent that it will be able to offer itself without the need for a great deal of marketing. This could be due to the fact that the item is of a high quality, or since it is special and stands out from the competition. It might likewise be since the business has a strong brand name existence and track record that will assist to drive sales. Whatever the factor, the company is confident that the item will have the ability to offer itself without the requirement for a lot of marketing. This could be a fantastic method to save money and resources, while still making sure that the product succeeds.