"We're trying to fix this with the plan we've been floating. Now, the law says the transition ends in 2006 or - and the "or" is the only part that matters - 85 percent of Americans go buy a digital TV"

In this quote, Michael K. Powell is discussing a plan that is being executed to address a specific concern. He mentions that the plan has actually been "floating," suggesting it has been proposed or gone over but not yet put into action. He then brings up a law that states a shift will end in 2006, but the important part is the "or" which suggests that if this shift does not occur, then 85 percent of Americans will be needed to buy a digital TV. This quote highlights the seriousness and importance of the strategy being talked about and the prospective effects if it is not carried out.