"What is a lie? It is to say what is real is not real. It is to deny the existence of what exists"
About this Quote
The intent feels less philosophical than operational. In business, the most dangerous lie isn’t the embellished résumé; it’s the spreadsheet that makes losses disappear, the memo that insists the market didn’t shift, the executive narrative that treats harm as “not our problem.” This definition attacks the comforting fiction that deception is just spin. Spin still depends on reality; Zarlenga is targeting the moment an institution tries to nullify reality because acknowledging it would force accountability.
Subtextually, it’s also a defense of consensus reality: if you can’t agree that something exists, you can’t negotiate, audit, regulate, or even plan. The phrasing carries an absolutist, almost theological certainty, which is telling coming from a corporate context where “truth” often gets treated as flexible branding. He’s drawing a hard line: some statements aren’t mere opinions; they’re attempts to disappear facts. In an era of denial-as-strategy (financial, political, ecological), the quote reads like a warning label on modern power.
Quote Details
| Topic | Truth |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Zarlenga, Peter Nivio. (2026, January 14). What is a lie? It is to say what is real is not real. It is to deny the existence of what exists. FixQuotes. https://fixquotes.com/quotes/what-is-a-lie-it-is-to-say-what-is-real-is-not-170494/
Chicago Style
Zarlenga, Peter Nivio. "What is a lie? It is to say what is real is not real. It is to deny the existence of what exists." FixQuotes. January 14, 2026. https://fixquotes.com/quotes/what-is-a-lie-it-is-to-say-what-is-real-is-not-170494/.
MLA Style (9th ed.)
"What is a lie? It is to say what is real is not real. It is to deny the existence of what exists." FixQuotes, 14 Jan. 2026, https://fixquotes.com/quotes/what-is-a-lie-it-is-to-say-what-is-real-is-not-170494/. Accessed 12 Feb. 2026.














