Humor & Life Quote by Jo Brand

Jo Brand’s genius here is the way she turns showbiz logistics into a kind of deadpan weather report: damp, changeable, and not entirely believable. The sentence is built out of hedges ("may well", "probably", "hopefully") that drain the glamour from television development and replace it with the familiar British comedy posture of understatement. Nothing is announced; everything is floated. That’s not uncertainty as weakness - it’s uncertainty as punchline.

The context matters: the entertainment industry runs on confident projection, press-ready certainty, and the performance of inevitability. Brand instead performs anti-certainty. She offers the listener the exact texture of working TV life: pilots that exist but aren’t real yet, festivals that might mean something, and platforms that rerun content until it feels like background noise. The line about Paramount is especially sly: being "already been on" should be a victory lap, but she frames it as a shrug - it’ll be on "several more times" because that’s what channels do, not because the world is clamoring for it.

Subtextually, it’s a gentle puncture of the promo machine. She refuses to sell you hype; she sells you the awkward truth of waiting, of having little control, of success feeling oddly provisional. Even the trailing "hopefully" lands like a comedian’s raised eyebrow: a tiny admission of desire smuggled into a performance of not caring too much.