"What we are doing is satisfying the American public. That's our job. I always say we have to give most of the people what they want most of the time. That's what they expect from us"

William S. Paley, a pioneering force in the broadcasting market, particularly with CBS, was understood for his insights into the relationship between media and the general public. This quote highlights several crucial aspects of his philosophy concerning media and home entertainment.

First of all, Paley stresses the idea of fulfillment as the primary goal of broadcasting. By specifying, "What we are doing is satisfying the American public", he underscores that media companies are in the service organization, where the audience's choices and desires are at the forefront. This shows a consumer-centric view, suggesting that the success of a media company hinges on its ability to resonate with its audience's needs and wants.

The concept of providing "the majority of individuals what they desire the majority of the time" recommends a tactical approach. Paley suggests that the media must go for broad appeal, targeting typical interests and prevalent tastes within society. This approach is substantial in broadcasting, where resources, time, and effort require to be transported into material that reaches and engages big audiences. It also highlights a balance in between development and familiarity: while it's crucial to introduce fresh content, doing so must not push away the core audience.

Furthermore, by acknowledging "that's what they anticipate from us", Paley addresses the unwritten contract between the media and its audience. There's an expectation for the media to not just entertain however also reflect social worths and standards. Fulfilling public expectations can promote trust and loyalty, ensuring that viewers or listeners continue to engage with the material offered.

In essence, Paley's quote encapsulates a fundamental understanding of the media's function in society-- as both a reflection and stimulator of public interests. It indicates the significance of aligning media output with audience expectations to build and maintain an effective media business.