"What's so touching is the way we fight the war right until the moment our business is taken care of and then we turn on a dime and we immediately start taking care of people. It's like a shock and aw shucks campaign"
About this Quote
The phrase “What’s so touching” is pure Miller sarcasm, a faux-sentimental throat-clear before the jab. He’s not praising compassion; he’s exposing the performance of it. “Shock and aw shucks” is a neat bit of comic alloy. It riffs on “shock and awe,” the branding of overwhelming military force, then undercuts it with “aw shucks,” the folksy, gee-whiz innocence Americans like to project when the cameras switch from explosions to aid drops. The joke lands because it feels like a media edit: war footage dissolves into heartwarming B-roll, and the nation gets to experience itself as both tough and tender without sitting with the contradiction.
Contextually, this reads as post-9/11, Iraq-era skepticism: the suspicion that humanitarian rhetoric often arrives as reputational clean-up, a second act meant to soften the optics of the first. Miller’s intent isn’t policy nuance; it’s cultural indictment. He’s pointing at the emotional alibi: we can stomach violence if we can end the story as caretakers.
Quote Details
| Topic | War |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Miller, Dennis. (2026, January 18). What's so touching is the way we fight the war right until the moment our business is taken care of and then we turn on a dime and we immediately start taking care of people. It's like a shock and aw shucks campaign. FixQuotes. https://fixquotes.com/quotes/whats-so-touching-is-the-way-we-fight-the-war-6398/
Chicago Style
Miller, Dennis. "What's so touching is the way we fight the war right until the moment our business is taken care of and then we turn on a dime and we immediately start taking care of people. It's like a shock and aw shucks campaign." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/whats-so-touching-is-the-way-we-fight-the-war-6398/.
MLA Style (9th ed.)
"What's so touching is the way we fight the war right until the moment our business is taken care of and then we turn on a dime and we immediately start taking care of people. It's like a shock and aw shucks campaign." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/whats-so-touching-is-the-way-we-fight-the-war-6398/. Accessed 5 Feb. 2026.










