"When a record company looks at me I'm very hard to market, I don't really fit anywhere, It's hard to get me on the air, and I'm hard to demography, but! because of that I'm not subject to trends like you pointed out"

In this quote, Leo Kottke highlights his distinct position within the music market. He reveals the obstacles and advantages of being an artist who does not easily comply with traditional marketing strategies or market norms.

Kottke starts by acknowledging the difficulty record companies face in marketing him. This recommends that his music or public persona does not nicely line up with prevalent commercial categories or popular trends. In the music market, artists are typically marketed based upon category, image, or a recognizable branding method that helps in defining their target audience. Kottke's acknowledgment that he does not "really healthy anywhere" implies that his work does not quickly line up with these typical classifications, making it tough for record business to specify his brand name within the traditional boundaries of the market.

Moreover, when he mentions, "It's difficult to get me on the air", Kottke is likely referring to radio play and media direct exposure. Conventional airplay frequently depends upon fitting into specific genre-specific playlists that resonate well with recognized audience sectors. His music might not align purely with mainstream genres, possibly due to a more eclectic design or a combination of components that do not fit neatly into radio formats.

Kottke also highlights the trouble in categorizing his audience through the declaration, "I'm difficult to demography". This reviews the challenge of determining a particular market group that represents his audience, additional making complex marketing efforts.

Yet, Kottke sees these obstacles as a benefit. By noting that he is "exempt to patterns", he suggests that he possesses an ageless quality that can attract listeners no matter existing fads. His unique position insulates him from the pressures of staying pertinent according to ever-changing trends. Kottke welcomes his individuality, viewing it as a strength that allows him to preserve creative stability while developing a faithful and perhaps niche audience that values his unique design.