"When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly"

This quote by John O'Toole is a tip to be mindful when performing marketing. It encourages us to consider ourselves as an unwanted guest in the living-room of a possibility. This metaphor is used to remind us to be respectful and considerate of the possibility's desires. We need to not be invasive or pushy, as the prospect has the power to make us vanish quickly. This quote is a pointer to be mindful of the prospect's requirements and to be respectful of their area. It is essential to remember that marketing needs to be carried out in a manner in which is not intrusive or aggressive, but rather in a manner that is considerate and thoughtful of the possibility's desires.