"When I came back to California in the early '60s I was hanging out with Jimmy Bowen, Phil Spector, and I wanted to be a record producer and work with other artists"

In this quote, Johnny Rivers reflects on a transformative duration in his life and career, highlighting his go back to California in the early 1960s. This era was especially considerable in the music market, marked by the increase of prominent manufacturers and the advancement of rock and pop music. By mentioning his associations with Jimmy Bowen and Phil Spector, Rivers situates himself within a lively musical network that was at the forefront of these advancements.

Jimmy Bowen was a prominent record manufacturer understood for his ingenious techniques and his role in shaping the sound of lots of popular artists. Phil Spector, on the other hand, was well-known for his "Wall of Sound" production design, which had an extensive effect on the music of that time. By aligning himself with these figures, Rivers is expressing a desire to not only be a part of this vibrant scene but also to gain from and add to it.

Rivers' goal to become a record manufacturer and deal with other artists shows a shift in his career objectives from carrying out as a solo artist to playing a more collective and behind-the-scenes role in the music market. This aspiration underscores a wider pattern during the 1960s, where the function of the manufacturer became significantly essential in sculpting the sound and success of music tracks. The manufacturer's role was progressing from simple technical oversight to an artistic collaboration, typically playing a vital function in the innovative procedure.

This quote likewise hints at a pivotal moment of self-discovery and ambition. Rivers' move back to California-- home to a burgeoning music scene-- represents not just a geographical shift however an expert one too. California in the '60s was a cultural hotspot, where music innovation was prospering, making it the ideal environment for somebody like Rivers, who aspired to check out brand-new dimensions of his musical career. His interactions with market giants show his intent to immerse himself in this cutting-edge environment and add to the age's musical tradition.