"When I first came to the United States in 1956 I fell in love with things - mainly the vitality and the freedoms"

Harold Evans' quote captures a deep, psychological action to the cultural and social fabric of the United States throughout the mid-20th century. When Evans points out "falling in love with things", he denotes an instant and profound appreciation for the concrete and intangible aspects that defined America at that time. The term "things" can be analyzed broadly to encompass both physical objects and the lifestyle they represent. In the 1950s, the United States was experiencing a post-war economic boom that cultivated development, consumerism, and a burgeoning sense of prosperity. This age saw the increase of renowned American brand names and items, which likely contributed to Evans' initial attraction.

Evans stresses "the vitality" he observed in the United States. This vitality refers to the dynamic energy and optimism that permeated American society during this period. It was an age marked by considerable technological improvements, cultural shifts, and an expanding middle class. Such vigor is not merely financial but also cultural, evidenced by the burgeoning music scene, the civil liberties motion, and a general eagerness for new ideas and development.

The mention of "flexibilities" highlights a core element of American identity that has long been a beacon for immigrants seeking a brand-new life. In the context of the 1950s, this likely refers to the freedom of expression, the democratic principles, and the fairly open society that contrasted with the more stiff social structures of some European nations at the time. This liberty enabled personal development, innovation, and a sense of private agency, which were attractive to newcomers like Evans.

In essence, Evans' reflection is a love letter to the American spirit as he perceived it: a combination of product abundance, energetic progress, and personal liberty. His words encapsulate the aspirational qualities that have actually historically drawn people to the United States, framing the country as a land of opportunity and vigor.