"When I started working for Rolling Stone, I became very interested in journalism and thought maybe that's what I was doing, but it wasn't"
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There’s a sly, almost deadpan honesty in Leibovitz’s admission: she didn’t stumble into photography as “art,” she stumbled into it as proximity to journalism’s aura. Rolling Stone, especially in its swaggering heyday, sold a particular fantasy of truth-telling - intimate access, cultural urgency, the sense that documenting a scene could also define it. Leibovitz confesses she wanted the moral clarity of journalism: the idea that your work is accountable to events, to facts, to the public record. Then she punctures it.
The line works because it’s both self-correction and quiet indictment. She wasn’t “doing journalism” because her camera wasn’t primarily chasing evidence; it was crafting myth. Her portraits didn’t just report who mattered - they participated in deciding it. That’s not a lesser calling, but it’s a different contract with the audience. Journalism promises verification; Leibovitz’s kind of image-making promises revelation, even when the revelation is staged.
The subtext is also generational: post-60s media blurred lines between documentation and performance, and Rolling Stone was a major laboratory for that blur. Leibovitz’s work thrives in the space where celebrity becomes narrative and narrative becomes history. Her frankness reads like an artist refusing the badge of “journalist” not out of modesty, but out of precision: she’s naming the power of photography to invent the reality it claims to capture.
The line works because it’s both self-correction and quiet indictment. She wasn’t “doing journalism” because her camera wasn’t primarily chasing evidence; it was crafting myth. Her portraits didn’t just report who mattered - they participated in deciding it. That’s not a lesser calling, but it’s a different contract with the audience. Journalism promises verification; Leibovitz’s kind of image-making promises revelation, even when the revelation is staged.
The subtext is also generational: post-60s media blurred lines between documentation and performance, and Rolling Stone was a major laboratory for that blur. Leibovitz’s work thrives in the space where celebrity becomes narrative and narrative becomes history. Her frankness reads like an artist refusing the badge of “journalist” not out of modesty, but out of precision: she’s naming the power of photography to invent the reality it claims to capture.
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| Topic | Career |
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