"When I was doing jazz concerts in America, I would use the biggest names I could find"

The quote by Norman Granz, "When I was doing jazz concerts in America, I would utilize the greatest names I could find", shows the tactical and practical approach he employed in promoting jazz music. Norman Granz was a distinguished jazz impresario and manufacturer, most notably known for his show series "Jazz at the Philharmonic". His declaration reveals a number of layers of meaning and intent, showing both his deep understanding of the music market and his dedication to raising the status of jazz.

First of all, Granz's concentrate on utilizing "the greatest names" highlights his understanding of the power of star appeal. By featuring widely known artists, he might bring in bigger audiences, thus improving the direct exposure and ease of access of jazz to the more comprehensive public. This technique was essential throughout the time when jazz was still defending mainstream approval and struggling against racial bias and partition. Reputable artists acted as a catalyst for attracting varied audiences who may not normally go to jazz performances, thus promoting cross-cultural appreciation.

Second of all, Granz's method signifies his commitment to showcasing high-quality music. By choosing the most significant names, he made sure that the performances he promoted were of exceptional requirement, including proficient artists who had sharpened their craft and could deliver effective, memorable efficiencies. This commitment to quality assisted in strengthening jazz as an appreciated and severe art form, worthy of the same recognition paid for to other musical categories.

Furthermore, this quote hints at a subtle commentary on the nature of the entertainment industry. It highlights how leveraging fame and established track records can act as an efficient tool for getting rid of barriers and broadening an audience base. Granz's practical use of popular musicians reflected not simply a business method however also a transformative vision for jazz-- a vision that sought to break boundaries and develop the music's authenticity and prominence on the worldwide stage.

In summary, Norman Granz's quote is a testimony to his visionary function in the jazz world, exposing his astute understanding of marketing and his extensive dedication to the cultural and artistic development of jazz music. By using the "most significant names", Granz not just drove the industrial success of his concerts but likewise played a critical function in elevating and legitimizing jazz as a cherished and influential art type.