"When Nike says, just do it, that's a message of empowerment. Why aren't the rest of us speaking to young people in a voice of inspiration?"

This quote by Naomi Klein is a call to action for us to speak with young people in such a way that is motivating and empowering. She is explaining that Nike has been successful in communicating a message of empowerment to young people, which the rest of us must be doing the exact same. She is recommending that we ought to be talking to young people in a way that motivates them to do something about it and pursue their goals. We ought to be inspiring them to believe in themselves and to take risks in order to achieve their dreams. We need to be providing them with the tools and resources they need to succeed. By doing this, we can assist young people to reach their full capacity and to make a positive influence on the world.