"When people use your brand name as a verb, that is remarkable"

This quote by Meg Whitman is referring to the power of a trademark name. When a trademark name is so well known therefore commonly utilized that it becomes a verb, it is a sign that the brand has actually attained an amazing level of success. It indicates that the brand name has actually ended up being so implanted in the public awareness that it is utilized to describe a particular action or procedure. For instance, when people state they are going to "Google" something, they are referring to the search engine, and when individuals say they are going to "Xerox" something, they are describing the copying procedure. This quote is a suggestion of the significance of creating a strong brand identity and of the power of a popular brand.