"When you compete with Wal-Mart, even if you think you've found a niche don't ever become complacent"

This quote by Michael Bergdahl is a cautioning to services that compete with Wal-Mart. It is a suggestion to never become complacent, even if you believe you have actually found a niche in the market. Wal-Mart is a powerful and prominent company, and it is essential to stay vigilant and competitive in order to stay ahead of them. It is important to stay on top of patterns and changes in the market, and to be prepared to change your company technique accordingly. Wal-Mart is constantly innovating and adjusting to the altering market, and companies that compete with them need to do the same in order to remain competitive. It is important to stay agile and to never become contented, even if you think you have actually found a specific niche in the market.