"While it was occasionally done here or there, nobody else had a figurehead like Walt doing it. Jack Warner wasn't on TV. Walt was the boss, but he had a real public profile and he used it to his advantage. And he became a household face"

This quote by Leonard Maltin is referring to Walt Disney and his unique role as a token for his business. Walt Disney was the face of the business, and he utilized his public profile to his benefit. He was the only one of his kind, as no other business had a figurehead like him. Jack Warner, for example, was not on television and did not have the same public profile as Walt Disney. Walt Disney was a family name, and his face was identifiable to many. He was a pioneer in the show business, and his unique function as a figurehead helped to make his business successful. His public profile and his willingness to use it to his advantage set him apart from the rest and made him a family name.