"With our website we didn't want people to come to our site and find out about Radiohead. We wanted them to come to our site and find out about what Radiohead are finding out about"
- Colin Greenwood
About this Quote
In this quote, Colin Greenwood, a member of the band Radiohead, is explaining the objective behind their site. He states that their goal was not simply to offer details about the band, but rather to share the important things that Radiohead themselves were discovering. This recommends that the site was suggested to be a platform for the band to share their own experiences and insights, instead of just a marketing tool. By welcoming individuals to come and "discover what Radiohead are finding out about," Greenwood is highlighting the band's desire to get in touch with their audience on a much deeper level and share their journey with them.