"Writing good ads is easy when you have something to say"

This quote by Roy H. Williams speaks to the importance of having a message to interact when composing an ad. It suggests that when you have something to say, it is a lot easier to craft a reliable ad. This might imply that the message should be clear and succinct, which it must be something that resonates with the target audience. It might likewise imply that the message must be something that is distinct and stands out from the competitors. Ultimately, this quote is a tip that having a strong message is vital for producing an effective advertisement.