"Yeah, the New York Times is very intellectual and very, very prestigious, but it doesn't reach the market that People magazine does"

This quote by Edward James Olmos is describing the difference between the New York Times and People magazine. The New York Times is known for its intellectual and prestigious material, however it does not have the exact same reach as People magazine. Olmos is recommending that the New York Times is not as commonly read as People publication, which has a much larger audience. This might be due to the fact that People publication concentrates on celeb news and gossip, which is more appealing to a wider audience than the more intellectual content of the New York Times. Olmos is indicating that the New York Times is not as successful in reaching the marketplace as People publication is.