"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen"

This quote by William Bernbach emphasizes the importance of reliable communication. It is not enough to simply say the right aspect of a product, it should be stated in a way that resonates with individuals. If the message does not reach people on an emotional level, it will not have any effect. This quote motivates us to think about how we communicate and to think about the sensations of our audience. It is essential to craft our message in a manner that will make people feel something, as this is the only way to guarantee that our message will be heard and comprehended. By taking the time to think about how we communicate, we can make sure that our message will work and have actually the desired effect.