"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new"

This quote by Steve Jobs is a suggestion that innovation and consumer needs are continuously evolving. It is not enough to merely ask consumers what they desire and then attempt to provide it to them. By the time the product is developed, the consumer's needs may have altered and they may be searching for something brand-new. This highlights the value of remaining ahead of the curve and anticipating client needs before they occur. It is likewise important to be flexible and open to change, as consumer needs and choices can change rapidly. Business should be willing to adapt and innovate in order to remain competitive and meet customer requirements. Ultimately, this quote acts as a reminder that companies must stay ahead of the curve and be prepared to adapt to changing customer needs in order to stay successful.