"You could put on monkeys jumping up and down and get bigger numbers than MSNBC"

This quote by Bill O'Reilly is a criticism of MSNBC's viewership numbers. He is indicating that MSNBC's viewership is so low that even if you put on a show including monkeys jumping up and down, it would still get higher rankings than MSNBC. This is a jab at MSNBC's absence of popularity and suggests that their shows is not intriguing enough to attract viewers. O'Reilly is most likely attempting to make a point about the quality of MSNBC's programs and how it is not as engaging as other networks. He is also most likely trying to make a point about the importance of having quality shows in order to attract viewers. By comparing MSNBC's viewership to monkeys leaping up and down, O'Reilly is making a declaration about the significance of having quality shows in order to attract viewers.