"You don't need to be the good guy to get a good message out"

In this quote, LL Cool J is recommending that one does not need to be perceived as a "great" individual in order to spread out a positive message. Typically, society places a great deal of focus on being a "great" person and having a perfect image in order to be taken seriously or have impact. However, LL Cool J is challenging this concept and specifying that anybody, regardless of their individual character, has the ability to share a significant and impactful message. This quote motivates people to focus on the message itself rather than the messenger, and reminds us that even those who might not fit society's definition of "excellent" can still make a favorable effect.