"You know, every time a summer movie comes out, people think they're gonna get rich off of the merchandise"

In this quote, Aaron McGruder is talking about the common phenomenon of individuals trying to profit from the success of summertime motion pictures by selling merchandise. He is pointing out that there is a prevalent belief that launching a hit movie during the summer season will instantly cause substantial make money from merchandise sales. Nevertheless, McGruder is likely suggesting that this is not constantly the case and that the idea of getting abundant off of movie merchandise is typically exaggerated. He might likewise be suggesting that this focus on making money can often eclipse the real quality and impact of the film itself.