"You know like it has its own personality, its own character"

This quote by Marc Newson speaks with the idea that items can have their own special personalities and characters. He is suggesting that objects can have a life of their own, which they can be viewed as having an unique identity. This concept is frequently seen in literature, where characters are offered life and personality through the words of the author. Newson is suggesting that this very same principle can be used to objects, which they can be seen as having their own specific personalities and characters. This idea is further supported by the fact that things can be seen as having a particular visual, which can be translated as a reflection of their character. Newson's quote speaks to the concept that items can be viewed as having their own distinct characters and characters, and that they can be appreciated for their private qualities.