"You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place"

This quote by David Ogilvy is highlighting the significance of producing a strong brand image. He is recommending that items, like individuals, have personalities and that these personalities can make or break them in the market place. This suggests that it is important to develop a strong and favorable image for your brand in order to achieve success. This image should be carefully crafted and tailored to the target market. It should correspond across all marketing products and should be reflective of the values and mission of the brand name. By producing a strong brand name image, companies can ensure that their items achieve success in the market location.