Arthur Charles Nielsen, Sr. was an American advertising researcher.
1923 Arthur Charles Nielsen founded in Evanston, Illinois, the ACNielsen Corp, A company for market research, because he had viewed as among the first, that movements out there as well as modifications can be analyzed and also integrated in the point of view, the marketplace chances for goods and solutions to boost. Among other technologies in consumer, the approach made use of to date the retail panel, the information collection goes to the point of sale, the place of acquisition act.
Arthur C. Nielsen, is the developer of the Nielsen tv rankings, and also created the idea of "market share", among the most vital advertising and marketing numbers today.
Nielsen researched at the University of Wisconsin (University of Wisconsin at Madison) and was captain from 1916 to 1918 the university tennis group. Later on, he remained true to the sporting activity of tennis, together with his son, Arthur C. Nielsen Jr., he won the U.S. Championships in the father-and-son dual in 1946 as well as 1948. He was chosen in 1971 in the International Hall of Fame tennis. The University of Wisconsin in 1974 assigned him an honorary doctorate.
Nielsen wed in 1918 Gertrude B. Smith, he has a kid Arthur C. Nielsen, Jr. and also 3 grandchildren (Dr. Arthur C. Nielsen III, Christopher J. as well as Elizabeth Nielsen Cocciarelli).
Our collection contains 7 quotes who is written / told by Arthur.
