"A lot of the people in San Francisco think of themselves as healers - not just as people delivering this base service, but giving their clients spiritual help. It's almost like being an actor, playing a different part for each trick"

In this quote, James Franco is talking about the special state of mind of people in San Francisco. He recommends that numerous individuals in this city see themselves as healers, not simply as suppliers of a basic service. They see their work as a type of spiritual assistance for their clients. Franco compares this function to that of an actor, where each "trick" or client requires a various personality to be played. This highlights the concept that these healers are not just performing a task, but rather embodying a particular role to assist their customers in a deeper, more meaningful way. It also speaks with the diverse and open-minded culture of San Francisco, where people are motivated to explore different identities and roles.