"Advertising is an environmental striptease for a world of abundance"
- Marshall McLuhan
About this Quote
This quote by Marshall McLuhan recommends that marketing functions as a form of ecological striptease by revealing to the world the abundance of services and products available. It metaphorically depicts marketing as a process of slowly removing layers of details to expose the underlying products and selling points. The ramification is that advertising serves to tantalize and excite customers, motivating them to purchase and consume more, ultimately adding to a consumption-driven society with an abundance of product products.
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