"Advertising is speech. It's regulated because it's often effective speech"

In this quote, Jef I. Richards is highlighting the importance of marketing as a type of speech. He argues that advertising is regulated due to the fact that it has the power to affect individuals's thoughts and actions. This is due to the fact that reliable advertising can encourage people to purchase an item or support a specific idea. For that reason, it is required for promoting to be regulated in order to ensure that it is not used to manipulate or trick customers. Richards' statement also suggests that advertising is an effective tool that can have a significant impact on society, which is why it should be carefully kept track of and controlled.