"As a small company our fastest way to market was going to be by working with other retailers that were known for pioneering new technologies and categories"

This quote by David Rose suggests that the most reliable method for a tiny firm to reach their target market is to collaborate with various other sellers that are recognized for introducing brand-new technologies as well as items. This approach allows the small business to benefit from the recognized track record of the various other sellers, and also to access to their existing client base. By partnering with these merchants, the tiny business can quickly reach their target audience and also increase their sales. Furthermore, the little firm can gain from the various other retailers and also utilize their knowledge to develop their very own product or services. This approach is an excellent method for little firms to gain an one-upmanship out there and to rapidly reach their target market.