This quote by Jeff Rich talks to the value of giving credit where it is due. Attribution is the act of acknowledging and acknowledging the contributions of others. It is an effective tool that can be utilized to develop relationships, foster collaboration, and create a sense of community. By attributing credit to those who have contributed to a project or idea, we are showing respect and gratitude for their efforts. This can result in increased motivation and productivity, along with a greater sense of ownership and pride in the work. Attribution also serves to acknowledge the accomplishments of people and teams, and can be utilized to reward and acknowledge quality. In other words, attribution is an effective tool that can be used to develop relationships, foster partnership, and develop a sense of community.