"Be precise. A lack of precision is dangerous when the margin of error is small"
About this Quote
Precision is the kind of virtue you only notice when it’s missing: in war rooms, in briefing books, in the tiny gap between “likely” and “confirmed” that can get people killed. Rumsfeld’s line frames language as hardware, not decoration. When the “margin of error is small,” words aren’t just descriptive; they’re operational. A vague noun can become a target. A hedged verb can become a policy.
The intent is managerial and disciplinary. “Be precise” reads like a memo from the top, a demand that subordinates tighten their thinking, their reporting, their accountability. It’s also a prophylactic against bureaucratic fog: imprecision as an enemy, not a mere flaw. That’s the public-service face of the quote, and it’s persuasive because it borrows credibility from high-stakes domains where precision is non-negotiable: aviation, intelligence, combat.
The subtext, though, is more complicated coming from Rumsfeld, a figure synonymous with the post-9/11 information ecosystem: carefully calibrated statements, “unknown unknowns,” and the way uncertainty can be both acknowledged and strategically weaponized. The quote gestures toward an ethic of clarity while living in a world where ambiguity can be useful - a buffer against blame, a permission slip for action, a way to widen the policy lane without admitting it.
Context matters: post-9/11 decision-making shrank the margin of error rhetorically and morally. The line sells control in an era defined by contingency, promising that if we just tighten the language, we can tighten reality. That’s why it works - and why it unsettles.
The intent is managerial and disciplinary. “Be precise” reads like a memo from the top, a demand that subordinates tighten their thinking, their reporting, their accountability. It’s also a prophylactic against bureaucratic fog: imprecision as an enemy, not a mere flaw. That’s the public-service face of the quote, and it’s persuasive because it borrows credibility from high-stakes domains where precision is non-negotiable: aviation, intelligence, combat.
The subtext, though, is more complicated coming from Rumsfeld, a figure synonymous with the post-9/11 information ecosystem: carefully calibrated statements, “unknown unknowns,” and the way uncertainty can be both acknowledged and strategically weaponized. The quote gestures toward an ethic of clarity while living in a world where ambiguity can be useful - a buffer against blame, a permission slip for action, a way to widen the policy lane without admitting it.
Context matters: post-9/11 decision-making shrank the margin of error rhetorically and morally. The line sells control in an era defined by contingency, promising that if we just tighten the language, we can tighten reality. That’s why it works - and why it unsettles.
Quote Details
| Topic | Decision-Making |
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