"Because liberalism typically doesn't sell in American presidential politics, liberal candidates tend to run as culturally conservative centrists"

In this quote, author Rich Lowry is going over the political strategy of liberal candidates in American governmental elections. He recommends that because liberal ideas and policies are not generally popular amongst American citizens, liberal candidates often attempt to attract a more conservative audience by presenting themselves as culturally conservative centrists. This implies that they may downplay their liberal beliefs and instead concentrate on more traditional worths and beliefs in order to acquire assistance from a broader series of citizens. Lowry's statement highlights the challenges that liberal candidates face in attempting to win over American citizens and the value of appealing to a broad spectrum of beliefs and values in order to succeed in governmental politics.