"Big Brother sounded like a silly stunt and that's what it is"

This quote by Nigel Kneale is describing the popular British reality tv program, Big Brother. Kneale is suggesting that the program is absolutely nothing more than a ridiculous stunt, and that it needs to not be taken seriously. He is suggesting that the program is not a meaningful form of entertainment, however rather a way to generate income and gain attention. Kneale is most likely criticizing the show for its lack of compound and its focus on drama and dispute. He is also most likely slamming the show for its absence of originality and its reliance on the very same formulaic structure. By calling it a "silly stunt," Kneale is indicating that the show is absolutely nothing more than a low-cost trick which it ought to not be taken seriously.