"Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands"

Trip Hawkins is recommending that console video game publishing has become progressively tough for those who are not significant publishers. He is implying that even for significant publishers, it is difficult to prosper unless they are working with major game brand names. This recommends that the pc gaming market is ending up being increasingly affordable which it is becoming more difficult for smaller sized authors to go far for themselves. It likewise suggests that significant game brand names are coming to be significantly crucial in the pc gaming market, as they are the ones that major authors are relying upon to make a success of their video games. This could be seen as an indication of the boosting commercialization of the gaming industry, as significant game brands are becoming more vital than in the past.