"Different members of different cultures will think that some things are beautiful"

This quote by Jock Sturges speaks to the concept of cultural relativism, which is the concept that beauty is subjective and is based upon the values and beliefs of a specific culture. This implies that different cultures will have different ideas of what is lovely. For example, an individual from a Western culture may find a painting of a landscape to be gorgeous, while a person from an Eastern culture might discover a painting of a mountain to be stunning. This quote highlights the importance of respecting and understanding various cultures and their point of views on charm. It likewise motivates us to be open-minded and to value the charm that can be discovered in different cultures. Ultimately, this quote advises us that charm is in the eye of the beholder which we need to aim to value the appeal that can be found in various cultures.