"Each year we look for a big name that is attractive to the public and pleasant for the girls"

Marcello Mastroianni's quote suggests that each year, the public looks for a celeb or figure that is both popular and favored. This might be a celeb, athlete, or other public figure that is appealing to the public and enjoyable for the ladies. This might mean that the general public searches for somebody who is appealing, skilled, and has a good track record. It could also indicate that the public tries to find someone who is kind, generous, and considerate to females. The quote implies that the general public searches for someone who is both popular and favored, which this person ought to be appealing to the public and pleasant for the women. This might be analyzed as a call for the general public to search for someone who is not just popular, but also somebody who is considerate and kind to females.