"Each year we look for a big name that is attractive to the public and pleasant for the girls"
About this Quote
The line lands like a charming aside until you hear the machinery behind it: casting as customer acquisition, women as set dressing, “pleasant” as a performance requirement. Mastroianni, the elegant face of Italian cinema at its midcentury peak, delivers a sentence that neatly captures an industry logic that still feels uncomfortably current. “Each year” signals routine, not exception. This isn’t a scandal; it’s a calendar item. The “big name” isn’t primarily an artist but a lure, a marketing instrument designed to be “attractive to the public.” Talent is implied, but secondary. The primary metric is pull.
Then comes the kicker: “pleasant for the girls.” It’s both paternal and transactional, the kind of euphemism that sanitizes power. “Girls” infantilizes adult women, folding them into a protected, managed category; it suggests a workplace where female participants are expected to be agreeable, while male prestige is treated as the natural center of gravity. “Pleasant” is doing the heavy lifting: it codes for not threatening, not too demanding, not disruptive to the set’s hierarchy. A star must be desirable to audiences and safe to the ecosystem that surrounds him.
Read in context of festival culture, studio-era publicity, or variety-show booking (all spaces where “big names” are curated annually), the sentence is less a confession than a window into the casual, normalized sexism of cultural production. Its effectiveness comes from that casualness: the way exploitation hides inside a tone of reasonable professionalism.
Then comes the kicker: “pleasant for the girls.” It’s both paternal and transactional, the kind of euphemism that sanitizes power. “Girls” infantilizes adult women, folding them into a protected, managed category; it suggests a workplace where female participants are expected to be agreeable, while male prestige is treated as the natural center of gravity. “Pleasant” is doing the heavy lifting: it codes for not threatening, not too demanding, not disruptive to the set’s hierarchy. A star must be desirable to audiences and safe to the ecosystem that surrounds him.
Read in context of festival culture, studio-era publicity, or variety-show booking (all spaces where “big names” are curated annually), the sentence is less a confession than a window into the casual, normalized sexism of cultural production. Its effectiveness comes from that casualness: the way exploitation hides inside a tone of reasonable professionalism.
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| Topic | Movie |
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